Apple

How Much Google Pays Apple To Be The Default Search Engine On iOS Devices

Google and Apple are two of the wealthiest companies in the world.Well actually Apple is the wealthiest company in the world with a worldwide market share somewhere on another planet in the $500 billion’s, and Google who fluctuates in and out of the top ten on the Forbes list of wealthiest companies in the world. Anyways, did you know that Google paid Apple a cool $1 billion last year to be the default search engine in Safari? That’s a whole lotta of money.

A couple of days ago we found out that Apple has moved away from Google Maps in their new iOS devices which isn’t really that big of a deal.  But the real question is what if Apple decided to move Google for search? Who would that hurt more Google or Apple? Actually there are two answer to this question.

According to Macquarie analyst Ben Schachter he believes that, in the long run it would actually hurt Apple more because the would be forced to use an alternative search engines that are inferior to Google’s, thus diminishing the users experience. But in the long term it would hurt Google more as the iPad seems to be taking over the world. If the iPad takes over the PC in the next five years as the top way people are searching which it is expected to do then Google could be in trouble.

How this will all play out? Only time will tell, but it does seem that Apple is trying to separate itself from the search giant.

 

Source:  BusinessInsider

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