Back in March, Apple was running a contest for the 25th Billionth App downloaded from the App Store. This milestone downloaded had a grand prize of a $10,000 iTunes gift card from Apple. Now that’s a prize…
But honestly, I think this contest would have been much better…
Ken Segall, author of the new book, Insanely Simple: The Obsession That Drive Apple’s Success, details many different stories about the late Steve Jobs. One of these happen to be that Jobs wanted to celebrate the millionth iMac with a surprise Willy Wonka style tour of the Apple Campus.
Jobs would dress up as the fictional character and provide an interactive Wonka tour for the lucky purchaser of the millionth iMac, Purple top-hat and all. He even had employees working on a golden ticket to be placed inside the iMac box…
Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.
Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.
Unfortunately for Jobs, while the employees in the room were amused with Jobs explanation of the contest, they we’re too keen about putting the plan in action. Sadly, this would have never worked either way, as California law prohibits a competition or contest that doesn’t include a method of free entry or without purchase.
I think this would have been the coolest contest ever. I’d pay for a tour like that!
What do you think?