The unboxing of an Apple product is a glorious moment. Apple always has the cleanest packaging and you always get a pleasant feeling opening up that new product. The scent to a new MacBook is an interestingly unique smell. One that is definitely favorable, but soon dissipates. But now thanks to a few good people, you can relive this moment everyday with a new fragrance.
Melbourne-based artists Gavin Bell, Jarrah de Kuijer, and Simon McGlinn partnered with Air Aroma to create a specific fragrance that will give you the smell of a new MacBook.
To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.
Pretty cool. Don’t expect to get your hands on this fragrance anytime soon. It looks like the new scent isn’t going into mass production. It’s just something that was put together for the artists’ art show in Melbourne. What a shame! I’d totally buy it!
Is that new Macbook Pro you’re wearing?