Jony Ive Says Apple ‘Nearly Shelved’ The iPhone

Yesterday, Jony Ive took the stage at the UK Trade & Investment department’s Global Business Summit on Creative Services talking about Apple’s design work and focus. At the event Jony briefly spoke on the iPhone’s history. According to Jony, Apple almost scrapped the iPhone…

The Telegraph recently reported on Ive’s appearance at the summit noting a discussion on how Apple almost shelved the iPhone due to certain issues.

“We nearly shelved the phone because we thought there were fundamental problems that we can’t solve. With the early prototypes, I held the phone to my ear and my ear [would] dial the number,” he said. “You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo…that was one of just many examples where we really thought, perhaps this isn’t going to work.”

What would the world be like with the iPhone? Pretty scary to think about in my opinion. They were going to scrap the iPhone over a dialer issue. That would have been a huge mistake!

Apple designed so many prototypes, possible in part to solve this dialer issue. It’s interesting to know that they almost gave up on what’s by far their most popular product to date.

Source: The Telegraph via MacRumors

Share this Story

Related Posts


  1. UK Chat Rooms

    February 5, 2018 at 12:43 pm

    94330 467121Hello! I just wish to give a huge thumbs up for the very good information youve gotten correct here on this post. I will likely be coming back to your blog for far more soon. 844447


  2. Innovation Tree Digital Marketing Company

    February 18, 2018 at 4:19 pm

    959128 234247Lastly, got what I was seeking for!! Ive actually enjoying every small bit of this. Ecstatic I stumbled into this post! and also Ive bookmarked to appear at unique data for your weblog post. 802551


  3. Digital Marketing Agency

    February 24, 2018 at 11:15 am

    991323 427382You could surely see your skills within the function you write. The world hopes for a lot more passionate writers like you who arent afraid to say how they believe. At all times follow your heart 945010


  4. page111

    March 16, 2018 at 5:33 pm

    443979 459714I adore reading via and I believe this internet site got some genuinely utilitarian stuff on it! . 404685


  5. __p11

    March 16, 2018 at 6:46 pm

    564281 396302Thank you for every other informative site. Where else could I get that type of information written in such a perfect means? Ive a mission that Im just now operating on, and Ive been at the appear out for such information. 197315


Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

Email Format

Free iTunes Gift Cards!

Find us on Google Plus