An Intimate Interview with Apple’s Design Guru Sir Jony Ive

Jony Ive is the mastermind behind many of Apple’s iconic designs. He recently received knighthood at Buckingham Palace, and afterwards sat down with The Telegraph for his most revealing interview yet…

Sir Ive opens up about Apple’s take on design, focusing on simplicity and some of the Cupertino-giant’s current projects:

Our [Apple’s] goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved. […]

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

The quest for simplicity has to pervade every part of the process. It really is fundamental.

Jony also finds it very difficult to pinpoint his “favorite” design thus far:

It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.

Certainly Apple comes up with sub-par products every now and then… Ive discusses the difficulty faced when leaving a product behind even at a “mature” point in the development process:

And there have been times when we’ve been working on a program and when we are at a very mature stage and we do have solutions and you have that sinking feeling because you’re trying to articulate the values to yourself and to others just a little bit too loudly. And you have that sinking feeling that the fact that you are having to articulate the value and persuade other people is probably indicative of the fact that actually it’s not good enough. On a number of occasions we’ve actually all been honest with ourselves and said ‘you know, this isn’t good enough, we need to stop’. And that’s very difficult.

The interview concluded with Ive’s comments on the speculation that Apple can’t possibly continue their hit product streak without the visionary mind of Steve Jobs:

We’re developing products in exactly the same way that we were two years ago, five years ago, ten years ago. It’s not that there’s a few of us working the same way: there is a large group of us working the same way.

We have become rather addicted to learning as a group of people and trying to solve very difficult problems as a team. And we get enormous satisfaction from doing that. Particularly when you’re sat on a plane and it appears that the majority of people are using something that you’ve collectively agonized over. It’s a wonderful reward.

We certainly look forward to all the innovation and sleek designs Jony has in the works. I suggest you check out the entire interview from The Telegraph. You can also catch Jony receiving his knighthood from the BBC link below.

Source: The Telegraph via BBC News

Share this Story

Related Posts


  1. warehouse for sale

    February 5, 2018 at 1:03 am

    334350 846478Most appropriate the human race messages function to show your and present exclusive chance with particular couple. Beginer appear system in advance of raucous folks will most likely always be aware most with the golden value off presentation, which is really a persons truck. greatest man jokes 720288


  2. amazon ppc firm

    February 10, 2018 at 1:52 pm

    840961 832807You produced some decent points there. I looked on the web for that dilemma and discovered a lot of people is going together with with the internet website. 4328


  3. CPNS 2018 Kota Parepare

    February 27, 2018 at 12:06 am

    458497 804551What is fantastic respecting is dealing with instead of depending on. 534849


  4. satta king

    March 31, 2018 at 3:11 am

    833699 118812excellent work Superb weblog here! Also your web web site a great deal up quick! What web host are you the usage of? Can I get your associate link on your host? I want my internet site loaded up as quick as yours lol 480464


  5. anchor

    March 31, 2018 at 7:39 am

    I just want to mention I’m all new to blogging and honestly loved your web blog. Probably I’m want to bookmark your site . You certainly have beneficial well written articles. Kudos for sharing your blog site.


  6. Tractor Workshop Manuals

    April 3, 2018 at 8:29 pm

    Hi there. I wanted to inquire a little something…is the following a wordpress blog site as we are thinking about changing over to WP. Furthermore did you make this design by yourself? Appreciate it.


  7. viagra generic availability

    April 3, 2018 at 9:09 pm

    What is the easiest way to get updates from my subscribed blogs?


  8. Chung Travali

    April 7, 2018 at 3:52 pm

    Thanks for sharing. Your post is a useful contribution.


  9. most popular board games

    April 12, 2018 at 2:44 pm

    Hello, i think that i noticed you visited my blog thus i came to “return the favor”.I’m attempting to to find things to enhance my site!I suppose its ok to make use of a few of your ideas!!


  10. Guadalupe Tosti

    April 12, 2018 at 8:56 pm

    Major thankies for the blog. Great.


  11. Health and Fitness

    April 13, 2018 at 8:43 am

    Hello my family member! I want to say that this post is awesome, great written and come with almost all vital infos. I’d like to peer more posts like this.


  12. Health and Fitness

    April 13, 2018 at 11:51 am

    Keep working ,splendid job!


  13. Health and Fitness

    April 13, 2018 at 12:13 pm

    Thanks a lot for providing individuals with an extraordinarily memorable possiblity to read articles and blog posts from this website. It is usually very awesome and also packed with a great time for me personally and my office peers to visit your web site particularly three times every week to study the latest things you have got. Of course, I’m just certainly fulfilled for the astounding solutions served by you. Selected 2 facts in this post are really the simplest I have ever had.


  14. Health and Fitness

    April 13, 2018 at 1:46 pm

    I view something truly interesting about your blog so I saved to my bookmarks .


  15. Health and Fitness

    April 13, 2018 at 6:57 pm

    Hello.This post was really interesting, particularly since I was looking for thoughts on this topic last Monday.


  16. Salena Sheckler

    April 15, 2018 at 1:46 pm

    Thanks for this blog site.


  17. Health and Fitness

    April 16, 2018 at 2:06 am

    I have not checked in here for a while as I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂


  18. Health and Fitness

    April 16, 2018 at 4:24 am

    I have recently started a site, the info you offer on this web site has helped me greatly. Thanks for all of your time & work.


  19. Health and Fitness

    April 16, 2018 at 5:02 am

    I really like your writing style, excellent information, thank you for posting :D. “God save me from my friends. I can protect myself from my enemies.” by Claude Louis Hector de Villars.


  20. Health and Fitness

    April 16, 2018 at 6:13 am

    As a Newbie, I am constantly browsing online for articles that can aid me. Thank you


  21. Health and Fitness

    April 16, 2018 at 11:42 am

    I conceive this internet site has got some real excellent info for everyone :D. “Anybody who watches three games of football in a row should be declared brain dead.” by Erma Bombeck.


  22. 家card1

    April 16, 2018 at 9:59 pm

    961693 325974Satisfying posting. It would appear that a great deal of the stages are depending upon the originality aspect. Its a funny thing about life in the event you refuse to accept anything but the top, you extremely often get it. by W. Somerset Maugham.. 961027


  23. Health and Fitness

    April 17, 2018 at 2:05 pm

    Thanks for sharing excellent informations. Your web-site is very cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched all over the place and just couldn’t come across. What an ideal web site.


  24. Health and Fitness

    April 17, 2018 at 4:53 pm

    What i don’t realize is in truth how you’re not actually much more smartly-appreciated than you may be right now. You’re very intelligent. You recognize thus considerably on the subject of this topic, produced me in my opinion imagine it from numerous numerous angles. Its like men and women don’t seem to be involved unless it is one thing to accomplish with Girl gaga! Your personal stuffs excellent. Always handle it up!


  25. Health and Fitness

    April 17, 2018 at 5:19 pm

  26. Health and Fitness

    April 17, 2018 at 7:02 pm

    You have remarked very interesting points! ps nice internet site.



    April 17, 2018 at 7:46 pm

    Faytech North America is a touch screen Manufacturer of both monitors and pcs. They specialize in the design, development, manufacturing and marketing of Capacitive touch screen, Resistive touch screen, Industrial touch screen, IP65 touch screen, touchscreen monitors and integrated touchscreen PCs. Contact them at, 121 Varick Street, New York, NY 10013, +1 646 205 3214


  28. Health and Fitness

    April 18, 2018 at 12:28 am

    I do trust all of the ideas you have introduced to your post. They’re very convincing and will definitely work. Still, the posts are very quick for beginners. May you please prolong them a bit from subsequent time? Thanks for the post.


  29. porn

    April 18, 2018 at 1:48 am

    Hi i’m Jonathan Rodríguez and i love porn please visit my site


  30. RetsPro Scam

    April 19, 2018 at 2:52 am

    RETSPRO cons are already out there on line, so please beware of trying to buy versions of our software at reduced prices. RETSPRO is constantly being tested and modified, If you find yourself with one of these nulled versions you will not likely have access to any updates or support.


  31. Health and Fitness

    April 19, 2018 at 10:09 am

    Just wanna tell that this is very beneficial , Thanks for taking your time to write this.


  32. Health and Fitness

    April 19, 2018 at 10:30 am

    I¡¦ve read several good stuff here. Certainly value bookmarking for revisiting. I wonder how so much attempt you place to create one of these magnificent informative website.


  33. Clint Castells

    April 19, 2018 at 1:46 pm

    It is usually right opportunity to have some plans for the longer term. I have go through this blog and if I may possibly, I want to recommend you couple fascinating tip.


  34. Health and Fitness

    April 19, 2018 at 2:03 pm

    I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!


  35. Health and Fitness

    April 19, 2018 at 2:38 pm

    Very great information can be found on weblog . “Society produces rogues, and education makes one rogue more clever than another.” by Oscar Fingall O’Flahertie Wills Wilde.


  36. Health and Fitness

    April 19, 2018 at 4:27 pm

    You made certain fine points there. I did a search on the subject matter and found nearly all persons will agree with your blog.


  37. Health and Fitness

    April 19, 2018 at 6:59 pm

    You have mentioned very interesting points! ps nice site.


  38. Electronics Insurance

    April 19, 2018 at 10:40 pm

    I think this is among the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The site style is perfect, the articles is really excellent : D. Good job, cheers


  39. Health and Fitness

    April 20, 2018 at 1:01 am

    hi!,I love your writing very so much! percentage we communicate extra about your post on AOL? I need an expert in this area to unravel my problem. May be that’s you! Looking ahead to see you.


  40. Health and Fitness

    April 20, 2018 at 1:18 am

    Only wanna comment that you have a very nice website , I the style and design it really stands out.


  41. Health and Fitness

    April 20, 2018 at 2:11 am

    I haven¡¦t checked in here for some time as I thought it was getting boring, but the last few posts are good quality so I guess I¡¦ll add you back to my daily bloglist. You deserve it my friend 🙂


Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

Email Format

Free iTunes Gift Cards!

Find us on Google Plus