Apple, iPad, News

One Out Of Every Four iPad Purchases Are Made By First Time Apple Buyers

An interesting report was released Thursday morning by the NPD Group which found that only 33 percent of American homes own at least one Apple product. The report found that around 37 million households in the U.S. currently have at least one Apple product, but that number is increasing and is expected to keep increasing thanks to the iPad.

According to Ben Arnold the Director of Industry at NPD:

“iPad sales are growing much faster than any other Apple product has this soon after launch. In fact, one-in-five Apple owner households has one— nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple’s app ecosystem.”

The report goes onto to find that of the 37 million households that do have Apple products, 67 percent of them own an iPod, with 82 percent of iPod owners who were asked saying the media device was their first Apple product.

The NPD Group went on further to say:

“While over 70 percent of long-standing Apple owners began their relationship with the brand by way of the iPod, this number declines to just 57 percent among those entering the Apple franchise in the past two years. Newcomers to the brand increasingly turn to the iPhone or iPad as their first Apple device, which combined account for one-third of first-time Apple purchases since 2010.”

While these figures are encouraging to Apple stockholders they might be surprised to learn that majority of households that own Apple products aren’t solely dedicated to the Cupertino-based company. In fact 60 percent of homes that own a Mac in America also own a Windows PC. Also 3 out of 10 homes that own an iPhone also have another smartphone in the household.

Personally, I see these figures as a sign that we are still in a major transitional phase as far as home computing and mobile devices go. I think Apple is in priming themselves to be the General Electric of electronics.

Share this Story

Related Posts

10 Comments

  1. http://guaranteedppc.com

    February 7, 2018 at 3:50 pm

    613169 116780Wonderful beat ! I wish to apprentice although you amend your internet web site, how can i subscribe for a weblog website? The account aided me a appropriate deal. I had been a bit bit acquainted of this your broadcast provided bright clear concept 963040

    Reply

  2. 440179 889711Some truly nice stuff on this internet site , I like it. 810782

    Reply

  3. no deposit bonus forex

    February 11, 2018 at 7:32 am

    311000 778202Wow! This can be 1 particular of the most valuable blogs We have ever arrive across on this subject. Really Wonderful. Im also an expert in this subject so I can comprehend your hard work. 989976

    Reply

  4. page

    February 26, 2018 at 8:20 pm

    648277 684892I like what you guys are up too. Such smart function and reporting! Carry on the superb works guys I?ve incorporated you guys to my blogroll. I feel it will improve the value of my internet internet site 759034

    Reply

  5. satta king

    March 31, 2018 at 3:13 am

    584743 841609Wow, incredible weblog format! How lengthy have you been blogging for? you make running a weblog glance straightforward. The full glance of your internet site is wonderful, as smartly the content material! 705497

    Reply

  6. Online Brand Management

    April 9, 2018 at 3:51 am

    898736 419077Last month, when i visited your blog i got an error on the mysql server of yours. ~, 161132

    Reply

  7. ed sheran

    April 12, 2018 at 1:12 pm

    I have been browsing online greater than 3 hours nowadays, but I by no means discovered any interesting article like yours. It’s pretty value sufficient for me. Personally, if all web owners and bloggers made good content as you did, the web will be much more helpful than ever before.

    Reply

  8. free mp3s

    April 13, 2018 at 7:19 pm

    Thank you for the good writeup. It actually used to be a amusement account it. Glance complicated to more added agreeable from you! However, how can we be in contact?

    Reply

  9. __ds11

    April 16, 2018 at 7:53 pm

    627040 776970Hi! I discovered your site accidentally today, but am actually pleased that we did! Its not only entertaining, but in addition straightforward to make use of in contrast to lots that Ive viewed! 742537

    Reply

  10. Premature Ejaculation

    April 24, 2018 at 6:44 am

    903193 209193I real delighted to find this internet site on bing, just what I was looking for : D also bookmarked . 660949

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

Email Format

Free iTunes Gift Cards!

Find us on Google Plus