Apple has finally announced the iPad mini. The new iOS device is available for preorder Friday Oct 26, 2012 and will be released on Nov 2. Apple has also created some clever videos for this new tablet.
If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.
Below you can check out one of the TV ads Apple will be running: