iBallz is a cool way to keep your iPad from hitting the floor. It is very effective as you can see in the video. The concept is very simple. Four balls attach to the corners of your iPad and create a shock absorbing force-field of awesomeness.
I was thrown off guard when he just threw his iPad on the floor. But looks like the product works great and they are super confident about the concept behind it. If you want to know more information about iBallz or purchase it for your iPad check out http://www.iballz.info