Apple, iPhone

New Samuel L. Jackson and Zoey Deschanel Commercials Are Testing Well With Viewers

Last week Apple introduced two new iPhone 4s commercials starring Samuel L. Jackson and Zooey Deschanel. In my opinion it was a nice change of pace as Apple hasn’t used celebrities in their ads for quite some time. According to Ace Metrix, an advertising tracking firm, the majority of consumers agree which means that I have excellent taste :). In fact the new ads are scoring higher with consumers than any other iPhone 4s ad this year…

“Apple’s ads for iPhone had been falling rather flat earlier in the year, all scoring below the Apple iPhone norm of 620. This new creative tack that uses likable celebrities struck a chord with American viewers,” said Peter Daboll, CEO of Ace Metrix. “These ads performed very well, especially with younger women, who did not react as strongly to Apple’s more feature-focused ads from earlier in the year. Celebrity ads are risky, as many celebrities can be polarizing. In these latest ads, Apple has chosen wisely, using celebrities with broad appeal.”

The two new commercials sit in 2nd and third place on Ace Metrix’s list of Top Mobile Ads of 2012. Zooey’s ad sits at the number 2 spot slightly ahead of Jackson’s. Personally my favorite mobile phone ad of the year so far was Samsung’s Galaxy Note ad that starred The Darkness singing their hit I believe In a Thing Called Love… what’s yours?

Share this Story

Related Posts


  1. Dokter obgyn terbaik di jakarta

    February 1, 2018 at 6:48 pm

    568196 497080numerous thanks for telling!. Truth is typically the very best vindication against slander. by Abraham Lincoln.. 220808



    February 7, 2018 at 5:45 pm

    963334 305511I dugg some of you post as I thought they were really valuable handy 56907



    March 4, 2018 at 8:23 am

    Well I like what you said,As a junior i want some suggestion. Check my video.Thanks


  4. prestação de serviços informatica

    March 6, 2018 at 5:47 am

    583287 648343I like this internet site extremely considerably, Its a rattling good location to read and get information . 814948



    March 7, 2018 at 12:09 am

    Quality blog brings quality monitoring and changes mind of intelects.A small donation you may be interested.


  6. March 10, 2018 at 11:36 am

    335681 717576Awesome material you fellas got these. I in fact like the theme for the site along with how you organized a person who. Its a marvelous job For certain i will come back and take a look at you out sometime. 998040


  7. claw

    March 12, 2018 at 4:16 pm

    615801 267600Merely wanna state that this really is very beneficial , Thanks for taking your time to write this. 202971


  8. home11

    March 19, 2018 at 4:43 am

    664987 739575Wow that was strange. I just wrote an extremely long comment but soon after I clicked submit my comment didnt appear. Grrrr properly Im not writing all that more than once again. Regardless, just wanted to say great weblog! 978915


Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

Email Format

Free iTunes Gift Cards!

Find us on Google Plus