Apple, Apple TV

[Analyst] Apple’s TV Set ‘Won’t Arrive Until At Least 2014’

If you’ve been holding your breath and saving your change in hopes to buy the rumored Television set from Apple, you might want to take your time. J.P. Morgan’s Mark Moskowitz recently sent a note to investors saying it’s highly unlikely we’ll see a “full-fledged” Television Set from Apple in 2012 due to the current economy…

Instead, Moskowitz believes it will be more likely to make a debut around 2014, but that we will probably see a new set-top box or Apple TV 4 before then.

The note obtained by AppleInsider states that research done by J.P. Morgan shows that Apple “does not indicate any looming TV-related product launch”. The current economics just aren’t good enough to support such a launch.

The success of such a launch right now would be minimal.

We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control.

Moskowitz believes that when the timing is right, the TV set can definitely change the game and Apple already has the ability to “radically alter the TV landscape.” Even without premium content providers…

Enhanced-content offerings could augment Apple’s TV solution but are not a necessity for Apple to be successful in the living room, in our view.

According to Moskowitz no television set will arrive any sooner than 2014, but Apple is more than likely to change their set-top box drastically before then.

We believe Apple can design a smarter set top box to manage all components behind the end user’s TV experience, as well as eliminate the oft-cumbersome user interface provided by the cable and satellite operators.

It was also revealed in the note that Apple will introduce a new payment platform involving near-field communication (NFC) technology called iPay, expected to launch in future iPhones or iPads.

Do you think our economy can’t handle Apple’s rumored TV?

Source: AppleInsider

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